The article, “So What? Who Cares?” foucses on teaching writers how to write in a way that they are making sure their auidence will fully understand their writings. Following the moves provided in this article insures that your readers undertsand the importantce of your paper.
Don’t asumme that your audience knows what you are talking about. “Regardless of how interesting a topic may be to you as a writer, readers always need to know what is at stake in a text and why they should care.” The reader needs to know why what your writing about is important. For example why is it important for them to read your paper? Who specifically cares about what you write about?
Always make sure that you answer the questions “So What?” and “Who cares?” “Rather than than assume that audiences will know why their claims matter, all writers need to answer the ‘so what?’ and ‘who cares?’ questions up front.” As the writer you have to answer those questions in your writing. For example: “Recent studies show the effect of blah blah blah that it had on farmers.”
The question who cares wants you to talk about who cares about the claims you’ve made and so what wants you to tak about what happens in real life. “Whereas ‘who cares?’ literally asks you to identify a person or group who cares about your claims, ‘so what?’ ask about the real-world applications and consequences of those claims–what difference it would make if they were accepted.” Answering these questions is sort of like narrowing your paper to a specific audience and then telling them that possiblities of accepting your clams.
Here is an example templete from the book that mixes the both questions of “who cares?” and “so what?”:
Alough ____(problem) may seem of concern to only a small group of ____ (gourp/person), it should in fact convern anyone who cares about _____.
Now here is an example of me using the templete in one of my papers:
“At first glance, it seems as if Sanjana is clearing explain CRISPR to the audience. But on closer inspection audience members who are not familiar with scientific terms will struggle to understand what is being discussed.”
Adject the templete to your needs. Remember this is only one way (of the many) of answering the questions.